
Shop. Style. Shine.
Shop Now & Own Your Moment
When you wear ByAlpha Couture, you don’t just put on a hat – you step into your power. Our customers often say they walk taller, smile brighter, and feel unstoppable. That’s not just fashion – that’s transformation.
✨ Be the woman who turns heads and leaves whispers in the room. ✨

$325.00

$147.94
Timeless elegance, handcrafted with love — and adored by those who wear it.
“I cannot recommend Janet highly enough! What a gem — she took a custom order for me and went out of her way to source a very specific type of lace. She kept me updated, was so sweet, and delivered well before my event deadline. The craftsmanship is out of this world — truly in line with couture milliners at a fraction of the cost! It also came beautifully packaged in a lovely hat box. I will cherish this piece forever.”
HEAD OF PR
“I ordered my hat for my bucket list trip to the 150th Kentucky Derby! It was stunning — I received endless compliments and even had people asking to take photos with me. I was photographed by the Derby photographer too! It felt amazing to stand out in a sea of mass-produced hats. Janet is now my go-to milliner — already working on next year’s fabulous look!”
CREATIVE DIRECTOR
“High quality, stunning hat — it surpassed what I ordered! The packaging was beautiful, and Janet’s customer service is top-notch.”