Shop Now & Own Your Moment

When you wear ByAlpha Couture, you don’t just put on a hat – you step into your power. Our customers often say they walk taller, smile brighter, and feel unstoppable. That’s not just fashion – that’s transformation.

Be the woman who turns heads and leaves whispers in the room.

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Oversized Fuchsia Hatinator: Rainbow Bow & Beaded Quills – Derby/Ascot. “Viva Spectrum”

$325.00

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‘Nneka’ Black Beauty Crinoline Hatinator

$180.00

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Bugusha Birdcage Bridal Fascinator

$129.00

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“Vondee” Black Guipure Lace Saucer Hatinator with Acrylic base.

$246.75

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Tamara – Copper Halo Crown Fascinator: Ivory Feather Headpiece for Weddings

$197.74

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Ariyike – Gold Fascinator with Pearls & Crystal Sprays. Handmade Church Wedding Headpiece.

$147.94

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Natalie Pill Box Hat

$185.95

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“Borboor” Percher-style Fascinator

$249.57

Timeless elegance, handcrafted with love — and adored by those who wear it.

Loved by Our Clients, Worn with Confidence ✨

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“I cannot recommend Janet highly enough! What a gem — she took a custom order for me and went out of her way to source a very specific type of lace. She kept me updated, was so sweet, and delivered well before my event deadline. The craftsmanship is out of this world — truly in line with couture milliners at a fraction of the cost! It also came beautifully packaged in a lovely hat box. I will cherish this piece forever.”



- Jennifer (October 2025)

HEAD OF PR

“I ordered my hat for my bucket list trip to the 150th Kentucky Derby! It was stunning — I received endless compliments and even had people asking to take photos with me. I was photographed by the Derby photographer too! It felt amazing to stand out in a sea of mass-produced hats. Janet is now my go-to milliner — already working on next year’s fabulous look!”



— Bobbette Williams (March 2024)

CREATIVE DIRECTOR

“High quality, stunning hat — it surpassed what I ordered! The packaging was beautiful, and Janet’s customer service is top-notch.”



— Eby (August 2024)